A named account is a specific company or organization that has been identified as a target for sales and marketing efforts. This can be done through market research or other means. Once an account has been designated as a named account, a specific sales and marketing strategy is developed and implemented to target that account. … Read more
Behavioral economics is the study of how people make economic decisions. It combines elements of psychology and economics to understand why people make the choices they do, and how those choices affect the economy. Behavioral economics has its roots in the work of early economists, such as Adam Smith and John Stuart Mill, who recognized … Read more
Social currency is a term used to describe the value that people place on something based on its ability to help them socially. In other words, social currency is the value that people place on something that helps them in their social interactions. The concept of social currency is often used in marketing and advertising, … Read more
Multichannel retail is the selling of goods and services through multiple channels, such as brick-and-mortar stores, catalogs, and online storefronts. The key to successful multichannel retailing is providing a consistent customer experience across all channels. A successful multichannel retail strategy will take into account the different strengths and weaknesses of each channel. For example, brick-and-mortar … Read more
The Terms of Service (ToS) are the legal terms and conditions that govern your use of a company’s products and services. The ToS can be found in the company’s Terms of Use agreement, which is typically posted on the company’s website. The ToS typically includes provisions regarding your rights and responsibilities as a user of … Read more
LinkedIn Sales Navigator is a tool designed to help sales professionals connect with potential customers and grow their business. It provides users with access to a powerful search engine, as well as a number of features that make it easier to find and connect with potential customers. LinkedIn Sales Navigator also offers users the ability … Read more
The term “human downgrading” is used to describe the process of reducing the quality of life of a human being. This can be done through a variety of means, including but not limited to: -Reducing the amount of food available to them -Making them live in unsanitary conditions -Forcing them to work long hours for … Read more
An ad exchange is a marketplace where advertisers can buy and sell advertising space. Ad exchanges are typically used by websites and mobile apps to sell ad space to advertisers in an automated way. Ad exchanges usually work by auctioning off ad space to the highest bidder. Ad exchanges typically offer real-time bidding (RTB), which … Read more
EMM is a process of managing and monitoring earned media coverage in order to create and maintain a favorable reputation for a brand or organization. The goal of EMM is to track, analyze, and respond to earned media coverage in a way that positively impacts the brand or organization’s reputation. EMM begins with tracking all … Read more
Virtue signaling is the act of publicly declaring one’s own goodness or righteousness in order to garner approval from others. It is often done in order to preen, or to make oneself look better than others. Virtue signaling can take many forms, such as sharing self-righteous or moralistic opinions on social media, donating to charitable … Read more
