Direct-to-consumer (D2C or DTC) is a business model in which a company sells products or services directly to consumers, bypassing any intermediaries such as brick-and-mortar retailers, wholesalers, or distributors. The key advantage of a D2C business model is that it allows companies to build a direct relationship with their customers, giving them more control over … Read more
Google E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness”. It is a set of quality guidelines that Google uses to evaluate websites in their search results. The purpose of these guidelines is to ensure that Google only displays the highest quality websites to its users. To meet the Google E-A-T standards, a website must have content … Read more
Consumer surveillance is the monitoring of consumer behavior in order to better understand their needs and preferences. This information can then be used to target marketing campaigns and improve customer service. Consumer surveillance can be conducted through a variety of means, including online tracking, purchase data analysis, and consumer surveys. What is Consumer tracking? Consumer … Read more
A demand-side platform (DSP) is a type of software that allows advertisers to buy ad space on websites and track the results of their ad campaigns. DSPs are used to help advertisers target their ads to specific audiences, and to track the performance of their ad campaigns. What are examples of demand side platforms? There … Read more
The self-service rate (self-service bounce rate) is the percentage of customers who complete a task without the need for assistance from customer service. A high self-service rate is a good indicator that your customer service team is efficient and effective. It also suggests that your customers are able to find the information or help they … Read more
Open loop payment cards are those that can be used anywhere that accepts the card network’s branded payment cards. For example, a Visa open loop payment card can be used anywhere that accepts Visa payment cards. Closed loop payment cards, on the other hand, can only be used at specific merchants or locations that have … Read more
