Surprise and delight is a customer service strategy where businesses go above and beyond to exceed customer expectations. The goal is to create a memorable experience that will keep customers coming back. This can be done in a number of ways, such as sending a handwritten thank you note, throwing a party for loyal customers, … Read more
A supply-side platform (SSP) is a type of software that allows digital publishers and website owners to manage the sale of their advertising inventory in a more efficient and effective way. SSPs provide publishers with a range of tools that help them to optimize the price and placement of their ads, as well as to … Read more
A brand experience is the totality of how a customer perceives a brand, including all of their interactions with the brand, from awareness to purchase and beyond. Creating a positive brand experience is essential for businesses that want to build a loyal customer base and stand out from the competition. There are many ways to … Read more
A charm offensive is defined as a series of deliberate actions or behaviors intended to create a favorable impression. The term is often used in the context of political or diplomatic relations, where it is used to describe a country or leader’s efforts to improve relations with another country or leader. The term can also … Read more
An ad server is a computer server that stores and serves advertisements for websites. Ad servers work with ad networks and ad exchanges to place ads on websites and track the performance of those ads. Ad servers can also help website owners manage their own advertising programs. Is Google ads an ad server? Google ads … Read more
Cross-channel analytics is the process of analyzing data from multiple channels in order to identify patterns and trends. This type of analysis can be used to improve customer experience, optimize marketing campaigns, and better understand customer behavior. Cross-channel analytics can be performed using a variety of methods, including data mining, statistical analysis, and machine learning. … Read more
Customer demographics is the study of a customer base’s characteristics. This information is used to identify customer needs and target marketing activities. It can include factors such as age, gender, income, location, and education level. Why is it important to know customer demographics? There are a few reasons why it is important to know customer … Read more
A content pillar is a central, authoritative piece of content around which other related pieces of content are organized. A content pillar is typically a long-form article or guide that covers a broad topic in detail. Other pieces of content, such as blog posts, infographics, and videos, are then created to supplement the pillar piece … Read more
The Barnum effect, also known as the Forer effect, is the observation that individuals will give high accuracy ratings to descriptions of their personality that supposedly are tailored specifically to them, but are in fact vague and general enough to apply to a wide range of people. The effect is named after P.T. Barnum, an … Read more
The backfire effect occurs when people react to disconfirming evidence by doubling down on their original beliefs. In other words, instead of changing their views to fit the new evidence, they actually become more entrenched in their original positions. The backfire effect has been extensively studied in the field of psychology and has been shown … Read more
