Demand-side platform (DSP)

A demand-side platform (DSP) is a type of software that allows advertisers to buy ad space on websites and track the results of their ad campaigns. DSPs are used to help advertisers target their ads to specific audiences, and to track the performance of their ad campaigns.

What are examples of demand side platforms?

There are many different types of demand side platforms (DSPs), but some of the most common examples include:

1. Google Display Network: Google's Display Network is one of the largest and most popular DSPs. It allows advertisers to target users based on their interests, demographics, and previous interactions with ads.

2. Facebook Ads: Facebook's Ads platform is another popular DSP. It allows advertisers to target users based on their interests, demographics, and interactions with their friends on Facebook.

3. LinkedIn Ads: LinkedIn's Ads platform is a popular DSP for B2B advertisers. It allows advertisers to target users based on their job title, company size, and other professional information.

4. Twitter Ads: Twitter's Ads platform is a popular DSP for advertisers who want to reach users in real-time. It allows advertisers to target users based on their interests, demographics, and previous interactions with ads.

5. Yahoo! Gemini: Yahoo! Gemini is a DSP that allows advertisers to target users across Yahoo!'s search and display network. It allows advertisers to target users based on their interests, demographics, and previous interactions with ads.

How does a demand-side platform DSP determine what to bid for each ad?

There are a few factors that a DSP will take into account when determining how much to bid for an ad. The first is the target audience that the advertiser is trying to reach. The DSP will use data to determine which demographics are most likely to be interested in the product or service being advertised. They will then use this information to bid more for ad space that will reach these target consumers.

Another factor that the DSP will consider is the competition for the ad space. If there are a lot of other advertisers bidding for the same ad space, the DSP will likely bid higher in order to ensure that their ad is seen.

Finally, the DSP will also consider the potential return on investment for the advertiser. They will look at factors such as how much the product or service costs and how likely consumers are to make a purchase. Based on this information, the DSP will determine how much to bid for the ad space in order to give the advertiser the best chance of achieving their desired results.

What does DSP mean at Amazon?

DSP stands for "Customer Relationship Management" at Amazon. It is a system that is used to manage customer data and interactions. It allows Amazon to track and manage customer interactions and data across various channels, including email, chat, phone, and social media. It also helps Amazon to automate customer service tasks, such as handling customer inquiries and complaints.

What are the 4 types of programmatic inventory?

The four types of programmatic inventory are:

1. Guaranteed inventory: This type of inventory is pre-sold by publishers to advertisers and is not subject to the vagaries of the open market.

2. Preferred inventory: This type of inventory is sold by publishers to advertisers at a premium, but is not guaranteed.

3. Private marketplace inventory: This type of inventory is only available to a select group of advertisers, and is usually sold at a premium.

4. Open marketplace inventory: This type of inventory is sold on the open market, and is subject to the laws of supply and demand.

How do DSP make money?

Many DSPs use a hybrid model to monetize their platform. In this model, the DSP charges a percentage of media spend as a platform fee while also charging a CPM for ad delivery. The CPM fee is generally lower than what the advertiser would pay to buy the inventory directly, but the DSP still makes a margin on every ad served.

Other DSPs choose to only charge a platform fee, and they make their money by taking a cut of the media spend. In this model, the DSP needs to generate enough volume to make up for the lower margin on each ad served.

Still other DSPs charge a subscription fee, which can be either a monthly or annual charge. This subscription fee gives the advertiser access to the DSP platform and all of its features. The disadvantage of this model is that it can be harder to scale, since the DSP is reliant on a smaller number of larger customers.