Deplatform

Deplatforming is the act of removing someone’s ability to speak or communicate on a particular platform. This can be done by removing their account, banning them from the platform, or censoring their content. Deplatforming is often done in an effort to silence someone’s voice or to prevent them from reaching a wider audience. Is deplatform … Read more

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Tag management system

A tag management system is a software platform that provides a unified interface for managing tags, or small pieces of code, that are used on websites and apps for tracking purposes. A tag management system consolidates the management of these tags into a single platform, making it easier to deploy and manage tags on a … Read more

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Acxiom

Acxiom is a data solutions and marketing services provider that helps organizations to manage their customer data. Acxiom’s solutions include data management, data cleansing, data enrichment, and data governance. Acxiom’s marketing services include customer segmentation, customer insight, customer acquisition, and customer retention. Is Acxiom a good company? Acxiom is a data management and marketing company … Read more

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Contact Center: Glossary

A contact center is a physical location where customer service representatives (CSRs) are employed to handle customer inquiries. The term can also refer to the customer service department of a company, which is often organized as a contact center. A contact center is typically equipped with a computer system, telephone system, and other customer service … Read more

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Multichannel contact center

A multichannel contact center is a customer service center that interacts with customers through multiple channels, such as phone, email, web chat, and social media. The goal of a multichannel contact center is to provide a seamless customer experience by providing a consistent message and experience across all channels. A multichannel contact center typically has … Read more

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Earned media management (EMM)

EMM is a process of managing and monitoring earned media coverage in order to create and maintain a favorable reputation for a brand or organization. The goal of EMM is to track, analyze, and respond to earned media coverage in a way that positively impacts the brand or organization’s reputation. EMM begins with tracking all … Read more

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Virtue signaling

Virtue signaling is the act of publicly declaring one’s own goodness or righteousness in order to garner approval from others. It is often done in order to preen, or to make oneself look better than others. Virtue signaling can take many forms, such as sharing self-righteous or moralistic opinions on social media, donating to charitable … Read more

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Sample

A sample is a small portion of a material that is representative of the entire batch. Samples are often used in testing to determine the properties of a material. What is an example of a sample? A sample is a small group of people or things that are representative of a larger group. For example, … Read more

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Clickbait title

A clickbait title is a title that is designed to get clicks. It is often sensationalized or exaggerated, and usually has little to do with the actual content of the article. Clickbait titles are designed to get people to click on a link, without necessarily providing any valuable information. Clickbait titles are often used in … Read more

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Vanity metrics

A vanity metric is a type of performance metric that does not provide insight into the true health or success of a business. Vanity metrics are often used to make a business look good on the surface, but they don’t give any indication of the underlying performance of the company. One common example of a … Read more

Categories CRM