Acxiom is a data solutions and marketing services provider that helps organizations to manage their customer data. Acxiom's solutions include data management, data cleansing, data enrichment, and data governance. Acxiom's marketing services include customer segmentation, customer insight, customer acquisition, and customer retention.
Is Acxiom a good company?
Acxiom is a data management and marketing company that offers data-driven marketing solutions to help businesses better understand and target their customers. The company offers a variety of services, including data management, data analysis, customer segmentation, and customer relationship management (CRM).
Overall, Acxiom is a good company that offers a variety of services that can be helpful for businesses looking to improve their customer targeting and marketing efforts. However, as with any company, there are some potential downsides to working with Acxiom that businesses should be aware of. These include the potential for data breaches (as Acxiom holds a large amount of customer data), the high cost of some of their services, and the fact that their data-driven marketing solutions may not be effective for all businesses.
What companies use Acxiom?
Acxiom is a global marketing services and technology company that provides data-driven solutions for marketers. Acxiom's marketing platform enables marketers to connect with their customers across all channels, including email, mobile, social, and offline. Acxiom's technology helps marketers to create personalized, targeted, and effective marketing campaigns.
Acxiom's clients include some of the world's largest companies, such as AOL, Facebook, Google, and Microsoft. Acxiom has also worked with other well-known companies, such as Coca-Cola, Honda, and Walmart. Who bought Acxiom? In July of 2018, it was announced that Acxiom would be acquired by Interpublic Group (IPG) for $2.3 billion. The acquisition was completed in October of 2018. What information does Acxiom collect? Acxiom is a data broker that collects, organizes, and sells information about consumers. The company has over 23,000 data sources and can create a detailed profile of an individual based on their demographics, purchasing habits, and other information. Acxiom's data is used by marketers for targeted advertising, and the company has been criticized for its lack of transparency about how it collects and uses data. Is Acxiom a data broker? Yes, Acxiom is a data broker. They are a company that specializes in collecting and selling data about consumers. They have been in business since the 1970s and have amassed a large database of information on millions of people. This information includes things like addresses, phone numbers, purchase history, and so on. Acxiom sells this information to marketers and other companies that want to target consumers with ads and other marketing messages.