Predictive personalization

Predictive personalization is a customer data management technique that uses predictive modeling to generate personalized recommendations for each individual customer. This technique can be used to improve customer engagement and conversions by providing customers with personalized content that is more likely to be relevant and useful to them. Predictive personalization can be used to generate … Read more

Brand personality

A brand personality is the set of human characteristics associated with a brand. A brand personality is often created deliberately through marketing campaigns that portray the brand in a certain way. For example, a brand might be positioned as youthful and exciting, or as sophisticated and luxurious. Brand personality can also emerge organically over time, … Read more

Affinity marketing

Affinity marketing is a form of marketing that focuses on creating and maintaining relationships with customers who have a similar interest or affinity. This can be done through various means such as social media, events, or even loyalty programs. The goal of affinity marketing is to create a connection with customers that goes beyond simply … Read more

Virtual payment terminal

A “virtual payment terminal” is a type of customer data management system that allows businesses to accept and process payments via the internet. This type of system typically includes a software application that is installed on a computer, as well as a payment gateway that connects the business to the payment processor. The software application … Read more

Pay for privacy

The term “pay for privacy” refers to the practice of companies charging customers for the option to keep their data private. This option is typically offered as an add-on to a service or product, and allows customers to choose whether or not they want their data to be shared with third-party advertisers. While some customers … Read more

Small data

Small data generally refers to customer data that is collected and managed by businesses on a smaller scale. This may include data collected from social media, surveys, customer service interactions, and website analytics. businesses use small data to better understand their customers, improve customer service, and make better marketing decisions. While big data has received … Read more

Progressive profiling

Progressive profiling is a marketing technique that allows businesses to gather customer data over time, through a series of interactions. The goal is to slowly but surely build up a complete picture of the customer, in order to better tailor marketing messages and offers. The most common way to implement progressive profiling is through the … Read more

Discoverability marketing

The term “discoverability marketing” refers to the process of using customer data to identify new opportunities for marketing and sales. This can include things like finding new markets for your product or service, or identifying new customer segments that are likely to be interested in what you have to offer. Discoverability marketing requires a good … Read more

Digital CRM

Digital CRM refers to the use of CRM software to manage customer data. This may include managing customer contact information, customer service requests, and sales data. Additionally, digital CRM may also include features such as social media integration, mobile CRM, and analytics. What is a CRM example? A CRM (customer relationship management) system is a … Read more

Implicit data

“Implicit data” refers to information that is not explicitly stated by the customer, but can be inferred from their actions and behaviors. This could include things like purchase history, browsing habits, and even social media activity. This data can be extremely valuable to businesses, as it can help them better understand their customers and tailor … Read more