Discoverability marketing

The term “discoverability marketing” refers to the process of using customer data to identify new opportunities for marketing and sales. This can include things like finding new markets for your product or service, or identifying new customer segments that are likely to be interested in what you have to offer. Discoverability marketing requires a good … Read more

EU Data Protection Directive (Directive 95/46/EC)

The EU Data Protection Directive (Directive 95/46/EC) is a European Union directive that was adopted in 1995. It regulates the handling of personal data by controllers and processors within the European Union. The directive requires that data controllers take steps to protect the personal data of EU citizens from unauthorized access, disclosure, or destruction. In … Read more