Twila

Stefan-Boltzmann constant

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The Stefan-Boltzmann constant is a physical constant that appears in the Stefan-Boltzmann law, which states that the total power radiated by a black body is proportional to the fourth power of its absolute temperature. The constant is named after Austrian physicist Josef Stefan and German physicist Ludwig Boltzmann. The value of the Stefan-Boltzmann constant is: … Read more

Brand personality

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A brand personality is the set of human characteristics associated with a brand. A brand personality is often created deliberately through marketing campaigns that portray the brand in a certain way. For example, a brand might be positioned as youthful and exciting, or as sophisticated and luxurious. Brand personality can also emerge organically over time, … Read more