Ottilie

Progressive profiling

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Progressive profiling is a marketing technique that allows businesses to gather customer data over time, through a series of interactions. The goal is to slowly but surely build up a complete picture of the customer, in order to better tailor marketing messages and offers. The most common way to implement progressive profiling is through the … Read more

Wildcard character

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A wildcard character is a character that can be used to represent one or more other characters. Wildcard characters are typically used in search operations to match multiple characters. For example, the asterisk (*) is a common wildcard character that can be used to represent any sequence of characters. What is wildcard give example? A … Read more