Data exhaust is a term used to describe the data that is generated as a result of normal day-to-day activities. It can be thought of as the data equivalent of exhaust fumes from a car. Just as a car emits fumes as a result of its normal operation, so too does a person or organization … Read more
The cost per sale (CPS) is a metric that measures the average amount of money that a company spends on marketing and advertising in order to generate one sale. This metric is often used to compare the efficiency of different marketing and advertising strategies. To calculate the CPS, divide the total cost of marketing and … Read more
Business process modeling (BPM) is a technique used to map out and document a company’s business processes. A business process model can be used to improve efficiency and effectiveness within an organization by identifying bottlenecks, inefficiencies, and areas for improvement. BPM can be used to create a variety of different models, including process flow diagrams, … Read more
Product analytics is the practice of analyzing data to gain insights that can help inform and improve decision-making around product development and management. Product analytics can help answer a wide range of questions related to product strategy, design, and performance, such as: -What features are most popular with users? -What do users think of our … Read more
“SPSS” is an acronym that stands for “Statistical Package for the Social Sciences.” This software package is used for statistical analysis and data management. It is a powerful tool that can be used to support research in the social sciences. The package includes a wide range of features, including data entry, data manipulation, and statistical … Read more
The Presto software is an open source distributed SQL query engine that allows users to run interactive analytic queries against data sources of all sizes. Presto is designed to be highly scalable and efficient, and it can be used on data stored in a variety of formats including text files, relational databases, and columnar storage … Read more
A data marketplace is a platform where organizations can buy and sell data. Data marketplaces provide a way for data producers to monetize their data, and for data consumers to access a variety of data sources in one place. Data marketplaces can be used to buy and sell a variety of data types, including customer … Read more
A “case” is a piece of data that is used in analytics. It can be anything from a customer’s purchase history to a user’s click data. Cases are usually grouped together in a dataset so that they can be analyzed together. Why is it called a case? The term “case” is derived from the Latin … Read more
A results-only work environment (ROWE) is a type of workplace where employees are evaluated based on their results, rather than on the number of hours they work. In a ROWE, employees are free to work whenever and wherever they want, as long as they get their work done. This type of workplace is designed to … Read more
DMN is a decision modeling standard from the Object Management Group (OMG) intended to provide a graphical notation for specifying business decisions. The notation is intended to support both business users and technical developers in the authoring and execution of decision models. The notation is based on the concepts of the decision table, which is … Read more
