Real-time bidding (RTB)

Real-time bidding (RTB) is a way for advertisers to buy ad space on websites and apps through programmatic auctions. In RTB auctions, ad space is bought and sold in real time, meaning that advertisers only have to pay for ad space when someone actually clicks on their ad. This makes RTB a more efficient way … Read more

Virtual reality cloud (VR cloud)

Virtual reality (VR) is a simulated experience that can be similar to or completely different from the real world. Applications of virtual reality include entertainment (e.g. video games) and education (e.g. medical or military training). Other potential applications include shopping, architecture, engineering, and manufacturing. The term “VR cloud” refers to the use of cloud computing … Read more