A content pillar is a central, authoritative piece of content around which other related pieces of content are organized. A content pillar is typically a long-form article or guide that covers a broad topic in detail. Other pieces of content, such as blog posts, infographics, and videos, are then created to supplement the pillar piece and provide additional information on the same topic.
Content pillars are an effective way to build a comprehensive body of content on a particular subject. By starting with a comprehensive piece of content, you can ensure that all of the related content is high-quality and relevant to your audience. Additionally, content pillars can help you to attract organic traffic from search engines, as they are often optimized for specific keywords.
What are good content pillars?
There is no definitive answer to this question since it depends on the specific needs and goals of each individual organization. However, some possible content pillars that could be beneficial for a CRM system might include:
-Customer data (e.g. contact information, customer history, etc.)
-Interaction data (e.g. customer service interactions, sales interactions, etc.)
-Marketing data (e.g. marketing campaigns, customer segmentations, etc.)
-Analytics data (e.g. customer analytics, sales analytics, etc.)
-Product data (e.g. product information, pricing, inventory, etc.)
Ultimately, the goal is to identify the specific types of data that are most important to your organization in terms of supporting your CRM system, and then focus on ensuring that these data are well-organized and easily accessible within your CRM.
What are some examples of content pillars?
Some examples of content pillars in a CRM system might include:
-Customer service
-Billing and invoicing
-Account management
-Contact management
-Lead management
-Marketing automation
-Sales automation
-Workflow management
What are the 4 content pillars?
1. The first content pillar is understanding your customer. This includes understanding their needs, wants, and motivations. It also includes understanding their demographics and psychographics.
2. The second content pillar is creating relevant and targeted content. This means creating content that is useful and interesting to your customer base. It should be tailored to their specific needs and wants.
3. The third content pillar is engaging with your customers. This includes interacting with them on social media, responding to their questions and comments, and providing them with customer service.
4. The fourth and final content pillar is measuring and analyzing your results. This includes tracking your metrics, analyzing your data, and constantly improving your content strategy.
Why are content pillars important?
Content pillars are important because they help you to segment your content and make it more targeted and relevant to your audience. By having a clear understanding of your audience's needs and desires, you can create content that is more likely to resonate with them and encourage them to take action.
Content pillars also help to keep your content strategy focused and on track. By having a clear plan and goals for each pillar, you can ensure that your content is working towards your overall business objectives. This can help to keep you from getting sidetracked or losing sight of what's important.
Finally, content pillars can help to make your content more shareable and viral. If your content is truly valuable and interesting, people will want to share it with others. But if it's not organized and easy to understand, they may not bother. By creating content pillars, you can make it easier for people to share your content and help it to reach a wider audience.
How do you identify content pillars?
There are a few different ways that you can identify content pillars. One way is to look at the overall topics and themes that your website covers. Another way is to look at the most popular pieces of content on your site. You can also look at the topics that generate the most engagement on your site, such as comments, social shares, and email signups.
Once you have identified the main topics and themes that your site covers, you can start to look for patterns and commonalities between them. This will help you to identify the content pillars that will form the foundation of your content strategy.
Some things to keep in mind when identifying your content pillars:
1. Make sure that your pillars are relevant to your target audience.
2. Make sure that your pillars are specific enough to be useful, but not so specific that they're difficult to write about.
3. Make sure that your pillars cover a broad range of topics so that you can create a variety of content around them.
4. Make sure that your pillars are evergreen, meaning that they will be relevant for a long time to come.