A commercial electronic message (CEM) is a message that is sent for the purpose of promoting, selling or otherwise commercializing a product or service. This includes messages sent by email, text message, instant message, social media or any other electronic means.
A CEM must comply with the requirements of the Canadian Anti-Spam Legislation (CASL), which include obtaining the recipient's consent before sending the message, and providing a way for the recipient to unsubscribe from future messages.
failure to comply with CASL can result in significant penalties, including fines of up to $1 million for individuals and $10 million for businesses.
What is a commercial activity under CASL?
A commercial activity under CASL is any activity undertaken by a person or organization in the course of carrying on a commercial activity, including:
-sending commercial electronic messages (CEMs),
-collecting and using personal information for commercial purposes,
-installing or using computer programs on another person's computer system or device, and
-enabling or facilitating the transmission of commercial electronic messages. What is required to send a CEM? To send a CEM, you must have a valid email address and be able to access the internet.
What CASL requirements must be met to send a CEM commercial electronic message to a customer choose 3 answers?
1. The sender must have a valid reason for sending the message, known as a "legitimate interest".
2. The message must be relevant and useful to the recipient.
3. The sender must obtain the recipient's explicit consent before sending the message.
Is it illegal to not be able to unsubscribe? There is no definitive answer to this question as it depends on the specific laws and regulations of the jurisdiction in question. However, in general, if a company is not providing a way for customers to unsubscribe from their service, it is likely to be in violation of some sort of consumer protection law. Additionally, failure to provide a way to unsubscribe could also be considered an unfair trade practice.
Is it illegal to not have an unsubscribe link Canada?
In Canada, there are no specific laws that require businesses to include an unsubscribe link in their marketing communications. However, there are general laws that require businesses to give consumers the opportunity to opt out of receiving commercial electronic messages (CEMs), and these laws would likely apply to email marketing messages.
The Canadian Radio-television and Telecommunications Commission's (CRTC) Unsolicited Telecommunications Rules (the "UTRs") prohibit businesses from sending CEMs without the recipient's prior consent. A CEM is defined as "a commercial electronic message that, having regard to the content of the message, the hyperlinks in the message to content on a website or other database, or the contact information in the message, it would be reasonable to conclude has as its purpose, or one of its purposes, to encourage participation in a commercial activity."
The UTRs contain several requirements for businesses that send CEMs, including:
- obtaining the recipient's consent before sending a CEM;
- providing the recipient with a way to easily unsubscribe from receiving future CEMs; and
- ensuring that all CEMs contain accurate and up-to-date contact information for the business.
Failure to comply with the UTRs can result in significant penalties, including fines of up to $1 million for individuals and $10 million for businesses.
In addition to the UTRs, businesses must also comply with the Canadian