Kano Model

The Kano Model is a tool used to help assess customer satisfaction. It is based on the idea that there are three types of customer requirements: those that are expected, those that are liked, and those that are delighted. The Kano Model can be used to map out these three types of requirements, and help … Read more

Sock puppet

A sock puppet is a fake online identity. A sock puppet account is created for the purpose of deception. The term sock puppet is often used to refer to a false identity used for the purpose of deception or fraud. Sock puppets are commonly used to create false reviews or to manipulate online polls. They … Read more

Facebook “Like” button

The “Facebook Like” button is a feature on the social networking website Facebook that allows users to show their approval of a certain content item or page. When a user clicks the “Like” button, a story is generated in their friends’ news feeds about the liked content. What happened to Facebook like button? The Facebook … Read more


The blogosphere is the online community of bloggers, consisting of all the blogs and blog posts on the Internet. The term “blogosphere” is also used to refer to the collective influence of all bloggers. Who coined the term blogosphere? The term “blogosphere” was coined by Jorn Barger in 1997. He used the term to refer … Read more


“Nym” is a term used to describe a person’s online persona or alter ego. It is derived from the word “pseudonym” and is often used in reference to users of social media platforms who use a different name than their real name. Nym can also be used as a verb, as in “to nym” meaning … Read more

Godwin’s law

Godwin’s law is an Internet adage which states that “as an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches 1”. The law was coined by Mike Godwin in 1990 as a satirical comment on the tendency for online discussions to devolve into flame wars. Godwin’s law is often cited … Read more