Mobile deep linking

Mobile deep linking is a technique used to link to specific content within a mobile app. This is done by creating a URL that points to the content within the app. When a user clicks on this URL, they will be taken directly to the content within the app, bypassing the app’s homepage or any … Read more

Driver-based planning

Driver-based planning is a type of forecasting that uses drivers to predict future demand. Drivers are factors that have a direct impact on demand, such as price, promotions, and weather. This type of planning is useful for businesses that want to understand how changes in drivers will impact demand. What are drivers FP&A? Drivers FP&A … Read more