The speed of end-user and backbone transmission technologies

The speed of end-user and backbone transmission technologies refers to the rate at which data can be transferred between two points. The speed of end-user technologies, such as cable modems and digital subscriber line (DSL) modems, is typically much slower than the speed of backbone technologies, such as optical fiber and synchronous digital hierarchy (SDH). … Read more

Return on marketing investment (ROMI)

The term “return on marketing investment” (ROMI) is a measure of the effectiveness of a company’s marketing strategy. It is calculated by dividing the company’s total marketing expenditure by its total sales. ROMI is a useful metric for companies to track as it provides insight into whether or not the marketing strategy is working and … Read more