Causation is a term used in analytics to describe the relationship between an event and a particular outcome. In other words, causation is used to identify the cause-and-effect relationship between two variables. For example, if we wanted to determine whether or not a particular marketing campaign led to an increase in sales, we would use … Read more

Voice SEO

Voice search is a technology that allows users to search the internet by speaking into a microphone. This type of search is becoming more and more popular as the accuracy of speech recognition technology improves. Voice SEO is the practice of optimizing your website and content for voice search. This means creating content that is … Read more

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