Maggie

Positioning

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Positioning is the process of determining where a product or brand should be positioned in the market. This process usually involves creating a positioning statement, which is a short statement that defines the product or brand’s target market and key differentiating factors. The positioning statement is then used to guide all of the company’s marketing … Read more

Categories ERP

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K. Data Protection Act 1998 (DPA 1998). The U.K. Data Protection Act 1998 (DPA 1998) is a U.K. law that governs the handling of personal data by organizations. The Act sets out strict rules about the collection, storage, and use of personal data, and gives individuals the right to access their personal data and to … Read more