Conway’s law

Conway’s law is an observation made by computer programmer Melvin Conway in 1968. It states that “organizations which design systems … are constrained to produce designs which are copies of the communication structures of these organizations.” In other words, the structure of a software system will reflect the structure of the organization that created it. … Read more

Behavioral targeting

Behavioral targeting is a technology used by online advertisers to target internet users with advertisements based on their online behavior. Advertisers use behavioral data to select which ads to display to a particular user. This data is collected by tracking users’ online activities, such as the websites they visit, the searches they perform, and the … Read more