Above the fold is a term used to describe the portion of a web page that is visible to the user without scrolling. This term is often used in relation to web design and usability, as it is important to ensure that the most important content is visible "above the fold" so that users don't have to scroll to find it. What does above the fold mean in business? Above the fold is a term used to describe the portion of a website that is visible without scrolling. This term is typically used in reference to newspaper websites, where the top story is displayed prominently "above the fold" so that readers can see it without scrolling down. In the business world, above the fold usually refers to the portion of an email or webpage that is visible without scrolling. For emails, this is typically the top half of the message; for webpages, it is the portion of the page that is visible without scrolling down.
What is above the fold and below the fold?
The "fold" refers to the bottom of a user's screen when they first visit a website. Anything "above the fold" is visible without scrolling, while anything "below the fold" requires scrolling to see.
The term originated in print newspapers, where the most important stories were always placed "above the fold" on the front page so that readers would see them immediately. This concept has been carried over to the digital world, where marketers and web designers alike believe that content placed "above the fold" is more likely to be seen and interacted with than content placed "below the fold."
There is no hard and fast rule for what should be placed above and below the fold, but a general rule of thumb is that the most important content and calls-to-action should be above the fold, while less important content can be placed below the fold.
What are above the fold images?
The term "above the fold" comes from newspaper publishing, where the most important stories were placed "above the fold" of the paper, so that they would be visible to readers even when the paper was folded in half.
In the context of the web, "above the fold" refers to the portion of a web page that is visible without scrolling. This is generally considered to be the most valuable real estate on a web page, as it is the first thing that visitors will see.
Because of this, it is important to carefully consider what content is placed "above the fold." Images are often used above the fold to grab attention and give visitors a quick preview of what the page is about. However, too many images or large images can make a page slow to load, so it is important to balance the need for visual interest with the need for a fast-loading page.
What does beyond the fold mean? "Beyond the fold" is a term used to describe content that is not visible on a screen when a web page first loads. Users have to scroll down to see this content. This term is often used in reference to the most important content on a page, as it is the content that users will see first.
What is above the fold in email?
The "fold" in email refers to the point at which the message is cut off when displayed in the preview pane of the recipient's email client. Anything "above the fold" is visible in the preview pane, while anything "below the fold" is cut off and requires the recipient to scroll down to see it.
So, when designing an email, it's important to put the most important information "above the fold" so that it's visible in the preview pane and doesn't require the recipient to scroll down to see it.