A planogram is a diagram that shows how products should be arranged on shelves and other display surfaces in order to maximize sales. Planograms are used extensively in retail environments, and are created by special software programs that take into account the dimensions of products, the layout of the retail space, and customer buying habits.
How do planograms work?
A planogram is a graphical representation of how products are arranged on shelves in a retail store. They are designed to help store managers plan the layout of their shelves in a way that is both aesthetically pleasing and functional.
There are a few different elements that go into a planogram:
1. Shelf space: This is the physical space that the products will be occupying on the shelf. It is important to take into account the dimensions of the products and the shelf itself when creating a planogram.
2. Product placement: This is the arrangement of the products on the shelf. Planograms typically show the placement of products in a specific order, such as from left to right or from top to bottom. This helps store managers to ensure that products are placed in a way that is both visually appealing and easy for customers to find.
3. Product category: This is the grouping of products that are similar in nature. For example, all of the products in the same category might be placed together on the shelf. This helps customers to find the products they are looking for more easily.
4. Product pricing: This is the price of the product. This information is typically included on planograms so that store managers can ensure that products are priced correctly.
5. Product promotions: This is any special offers or promotions that are associated with the product. This information is typically included on planograms so that store managers can ensure that products are
What are the types of planogram?
There are three types of planogram:
1. Shelf space planogram: This type of planogram determines the placement of products on shelves.
2. Store layout planogram: This type of planogram determines the placement of products and fixtures within a store.
3. Merchandise planogram: This type of planogram determines the placement of products within a merchandising unit.
Why do we use planogram?
A planogram is a graphical representation of how products are arranged on shelves in a retail store. Retailers use planograms to optimize the layout of their stores and ensure that products are displayed in a way that is most likely to result in sales.
There are a number of benefits to using planograms, including:
1. Increased sales: Planograms can help retailers increase sales by ensuring that products are displayed in a way that is most likely to result in purchases.
2.Improved efficiency: Planograms can help store employees work more efficiently by making it easier to find products and eliminating the need to search through piles of merchandise.
3. Reduced shrinkage: Planograms can help reduce shrinkage (the loss of inventory due to theft or damage) by making it easier to keep track of products and ensure that they are properly displayed.
4. Enhanced customer experience: Planograms can improve the customer experience by making it easier for shoppers to find the products they are looking for and providing a more organized and visually appealing shopping environment.
What are the 4 P's of merchandising?
The 4 P's of merchandising are Product, Price, Place, and Promotion.
Product:
The first P is product. This refers to the actual items that you will be selling. When deciding on a product, you need to consider things like quality, design, and appeal. You want to choose products that are appealing to your target market and that are of a high enough quality to warrant the price you will be charging.
Price:
The second P is price. This is how much you will charge for your products. You need to consider your target market when setting prices. You want to charge enough to make a profit, but not so much that people are deterred from buying your products.
Place:
The third P is place. This refers to where you will sell your products. You need to consider things like location, accessibility, and foot traffic when choosing a place to sell your products.
Promotion:
The fourth P is promotion. This is how you will market your products and get people interested in buying them. You need to consider things like advertising, public relations, and branding when creating a promotion strategy.