Standard

A standard is a set of criteria that are used as a benchmark against which to measure something. In the context of compliance, risk and governance, a standard is a set of best practices that an organization should adhere to in order to minimize risk and ensure compliance with relevant regulations. What does a standard … Read more

Customer demographics

Customer demographics is the study of a customer base’s characteristics. This information is used to identify customer needs and target marketing activities. It can include factors such as age, gender, income, location, and education level. Why is it important to know customer demographics? There are a few reasons why it is important to know customer … Read more

Categories CRM