Audie

The term “ToFu, MoFu and BoFu” refers to the stages of awareness that a potential customer goes through when considering a purchase. “ToFu” stands for “top of the funnel,” “MoFu” stands for “middle of the funnel,” and “BoFu” stands for “bottom of the funnel.” At the “ToFu” stage, the potential customer is aware of a … Read more