Ad server

An ad server is a computer server that stores and serves advertisements for websites. Ad servers work with ad networks and ad exchanges to place ads on websites and track the performance of those ads. Ad servers can also help website owners manage their own advertising programs. Is Google ads an ad server? Google ads … Read more

Categories CRM

TAPI (Telephony Application Program Interface)

The Telephony Application Programming Interface (TAPI) is a Microsoft Windows API that provides computer telephony integration and enables PCs to control telephony devices and exchange information with phone systems. It was first introduced in 1992. TAPI can be used to develop telephony applications such as call control, caller ID, and voicemail. It also allows third-party … Read more

Dynamic pricing

Dynamic pricing is a pricing strategy that charges different prices for the same good or service based on the time, quantity, or location of the purchase. This strategy is often used by businesses that have high fixed costs, such as airlines and hotels, to maximize their profits. Dynamic pricing can be a controversial practice, as … Read more

Categories ERP