Ad inventory (advertising inventory)

Ad inventory is the amount of space or time available for advertising on a given media platform. For example, a website may have ad inventory for banner ads, video ads, and text ads. Advertisers can purchase ad inventory through an ad network or directly from the media platform. What does inventory mean in programmatic? Inventory in programmatic refers to the number of ad impressions that are available to be bought on a given day. Advertisers use programmatic platforms to purchase ad space in real-time, so the inventory can fluctuate rapidly. Publishers will typically make a certain amount of their inventory available for programmatic buying, and the rest may be sold through other channels, such as direct deals.

What are the 4 main types of ads?

1. Print Ads
2. Online Ads
3. Radio Ads
4. Television Ads What is unsold ad inventory? Unsold ad inventory is any ad space that has not been sold or otherwise used. This can happen for a variety of reasons, such as a company not having enough money to buy ads, or a website not having enough traffic to justify selling ads.

How is ad and BC calculated?

Ad and BC are calculated using the earned value management (EVM) technique. This technique uses the following formula:

Ad = BC + (PV - AC)


Ad = Actual cost of the project

BC = Budget at completion

PV = Planned value

AC = Actual cost Whats the meaning of ad? Ad is a Latin word meaning "towards" or "in the direction of". It is commonly used as a prefix in many English words, such as "advance", "adapt", and "add".